Impact of @RaikuBeauty instagram campaign content on brand image
نویسندگان
چکیده
Most Indonesian women often feel insecure about their appearance without makeup. Raiku Beauty is here as one of the new beauty brands that motivates to be able appear confident by taking care skin using skincare from Raiku. The purpose this study was determine whether content on Instagram @RaikuBeauty related “Dare Bare” campaign have a significant influence brand image. theory used in communication messages social media. This research quantitative explanative with data collected through survey 395 respondents obtained Taro Yamane formula. were then tested for hypotheses simple linear regression. results showed there impact media dare bare image, 60.2% degree impact.
 Keywords: content; image; instagram; raiku beauty.
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ژورنال
عنوان ژورنال: Jurnal komunikasi profesional
سال: 2021
ISSN: ['2579-9371']
DOI: https://doi.org/10.25139/jkp.v5i3.3873